THE BRAND



Manhattan NYC, 26. October 2008 - 3:36 a.m. is steadily reflected directly in front of my feet on the rainy asphalt of Times Square from the digital clock of the enormous screen above me. The city that never sleeps seems to have no meaning for the taxis, I think, as the damp cold slowly creeps up my pant legs.

As so often in the last 12 years, we had organized an event for our customer in some of the manifold life style metropolitan cities in this world. London, Amsterdam, Paris....and today the Big Apple at the very center of our affairs. After the guests had long gone back to their hotels, tired and content, it was time to commence with the undemanding part of the evening: A few drinks at the bar together with the entire team and the club personnel, reviewing the evening, exchanging experiences and coming down from the accrued adrenalin of the past hours.

While regarding the strobing spotlights of the club through the ice of my Gin-Tonic, the club manager, a six foot five brother with a massive gold chain and the DJ with his mandatory extravagant blond model in tow, determinedly approach me, to toast to the successful evening with the guy from Germany. After having exchanged the suitable salutations, the conversation turned, as usual, to the universal concepts of German and Bavarian culture: beer, Oktoberfest and Hofbräuhaus... and that everything hip, cool and extravagant comes from either the USA, London, Paris, or someplace else.

...while the lines of fury on my forehead were slowly reaching the depth of New York's street chasms, I began to relate to the self-elected Trend-Pope and the origins of all hipness, coolness and extravagance, that there was once a king who was wild, visionary and cosmopolitan as no other who was the cornerstone of all that is nowadays conceived as lifestyle.

Big eyes followed my departure, as I threw on my coat and disappeared into the deep New York night.

...and here I am now. It is still raining, no taxi within miles and my shoes are by now as soaked as the gleaming asphalt... but with every drop of rain the conviction within me grows:

It is time to tell the world the story of the ROYAL REBEL and the GODFATHER OF LIFESTYLE!

It is time for the REBIRTH OF ROYAL LIFESTYLE!!!!

IT'S TIME FOR BAVARIAN BOHEME.


A tribute to the royal rebel and godfather of lifestyle LUDWIG II and the mysticism of european culture.
ROYAL COMMUNITY
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ROYAL PORTFOLIO

ROYAL LIFESTYLE - BAVARIAN BOHEME women vintage shirt DREAMY DENIER - BAVARIAN BOHEME women vintage shirt ROYAL REBEL - BAVARIAN BOHEME men vintage shirt
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THE PRODUCT
THE BRAND
THE STORY
ROYAL FAMILY
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SACRED HEART - BAVARIAN BOHEME men vintage shirt REVOLUTION STAR - BAVARIAN BOHEME men vintage shirt FORBIDDEN LUST - BAVARIAN BOHEME women vintage shirt
DREAMY DENIER - BAVARIAN BOHEME women vintage shirt FORBIDDEN PASSION - BAVARIAN BOHEME women vintage shirt ROYAL REBEL - BAVARIAN BOHEME men vintage shirt
SACRED HEART - BAVARIAN BOHEME men vintage shirt REVOLUTION STAR - BAVARIAN BOHEME men vintage shirt FORBIDDEN LUST - BAVARIAN BOHEME women vintage shirt
ROYAL LIFESTYLE - BAVARIAN BOHEME women vintage shirt DREAMY DENIER - BAVARIAN BOHEME women vintage shirt FORBIDDEN PASSION - BAVARIAN BOHEME women vintage shirt
ROYAL REBEL - BAVARIAN BOHEME men vintage shirt SACRED HEART - BAVARIAN BOHEME men vintage shirt REVOLUTION STAR - BAVARIAN BOHEME men vintage shirt